Unleash Your Animal Instincts for

BE A BEAST goes way beyond sports; it applies to everything you do and to living a life of excellence. These unique, yet very effective principles give you the tools necessary to achieve performance driven results and take your ‘game’ to the highest levels imaginable.
To become a champion in anything, it takes practice and repetition. BE A BEAST provides the practical steps necessary that create winning habits and new thought patterns; proven methods for how to stay “in the zone” and always be at the top of your profession.


Ken“Read BE A BEAST and learn why success in life is really an inside job.”

– Ken Blanchard, co-author of The New One Minute Manager®
and Refire! Don’t Retire

harvey“They don’t pay off on effort; they pay off on results. And Be A Beast will get you your desired results.”

Harvey Mackay, #1 New York Times bestselling author of Swim With The Sharks Without Being Eaten Alive

Leah“In order to become a champion, you must think like a champion. The principles of RESPA were tools I used while competing for the gold medal at three different Olympics. In this book, Dave and Roger hit a home run when it comes to teaching you how to become a beast in all areas of life.”

Leah O’Brien Amico,
3x U.S. Olympic gold-medalist and
3x National Champion; women’s softball

Michail“I’ve spent a lifetime pursuing excellence in both my personal and professional life and BE A BEAST is not just another tool to help me attain my goals…it is the tool that I use myself and would recommend to anyone seeking to improve their performance in every aspect of their life.”

COL Michail S. Huerter,
US Army Ranger Garrison Commander

Mark“Your animal instincts are powerful, intrinsic, and useful given these brilliant tools that’ll help you drive yourself to ever greater successes.”

Mark Victor Hansen, co-author of the bestselling
Chicken Soup for the Soul series

Warren“The keys to winning in every aspect in your life are contained within the pages of this book.”

Warren Moon, NFL Hall of Fame quarterback
and founder of Sports 1 Marketing

“When you change your mindset…you change your life. BE A BEAST shares a fresh, entertaining and actionable perspective on how you can quickly identify what is holding you back, and provides the tools to seize control of your future”

Sharon Lechter,
bestselling author of Think and Grow Rich for Women,
co-author of Outwitting the Devil, Three Feet From Gold, and Rich Dad Poor Dad

k“As an organization that keeps the military community and our mission first living our core values, it is often difficult to find a book that can take an already high performing group to the next level…but that is what we have found with BE A BEAST.”

Kristin Shelt, director of market research
and competitive intelligence for USAA

Dennis“Dave Austin, along with his partner Roger Anthony, have once again ‘hit it out of the park.’”

Dennis Kuhl, chairman Angles Baseball

“Both Dave and Roger are two of those rare individuals who not only can ‘talk the talk’ but also ‘walk the walk.’ They have a tremendous base of knowledge that is laid out beautifully in this book.”

Bill Bartmann,
NY Times #1 bestselling author Bail Riches
and self-made billionaire entrepreneur

“Dave Austin has a distinct genius in guiding professionals to greatness, athletes and business people alike. BE A BEAST is a ‘must read’ which provides a powerful framework that will empower you to access your potential to achieve any and all of your dreams.”

Mary Manin Morrissey,
bestselling author of Building Your Field Of Dreams
and the founder and CEO of Life Mastery Institute

Colin Powell, first African-American commander said, ‘There’s only two things you have to have to be the best, one is opportunity and two is proper training.’ BE A BEAST gives you a plan to do this. It’s what every successful athletic team does and transfers to both business and personal success as well.”

June Jones, former NFL quarterback and
head coach of both the Atlanta Falcons and SD Chargers


Find Potential Where Others Only See Limitations


Daily Habits = Success or Failure


Effective Time Management Tools


Get Your Mind Working For You...Rather Than Against You

This Book Will Show You How To:


Create New Winning Habits
Create New Thought Patterns For Better Results
Change Your World From The Inside Out

Eliminate Self-Defeating Behaviors
Eliminate the Top 10 Time Wasters
Eliminate the pressure points

Tame the Mind Chatter Beast
Turn Obstacles Into Opportunities
Tap Into Your True Instinctive Nature

Simple “mental mindset” triggers: that snap you back into right action

About the Authors

Dave Austin

mental performance coach and international bestselling author

Roger Anthony

corporate trainer and professional speed bag champion

Cathy Lynn

ghostwriter and international bestselling author
Mindset coach to elite athletes and business professionals, who as a former world-ranked tennis player uses his signature “Game Ready” which has proven to achieve championship results with his client base of players and coaches in the NFL, MLB, ATP, and Olympic, as well as Fortune 100 and 500 companies and their senior executives and office personnel.


Creator of a suite of Crocodiles mastery programs for corporations, adults, and children includingCrocodiles not Waterlilies, Crocodiles not Dinosaurs, and the Crocpond brands, as well as founder ofCrocodiles International, Inc. an organization that specializes in business and personal transformation.


Professional writer whose clients range from Internet gurus, music-industry giants, and professional athletes, to relationship coaches and masters in personal development—primarily motivated to help people get their stories told, stemming from her own dad’s passing before he got his book out of his head and onto paper.